Hi, I’m Richie.
I’ve been surfing a long time. Long enough to know that most people don’t have a rubbish surf because they don’t love it.
They have rubbish sessions because it’s confusing, frustrating, and way harder to improve than anyone admits.
Especially once you’re past beginner stage. You’re no longer a total newbie - but you’re not ripping yet. You’re somewhere between in that messy middle.
What I call Improvers.
That’s who I love working with. This is what I see Improvers doing:
Checking forecasts all week. Forecast looks good. They take time off work. Drive over.
Get in the water… and it’s wrong.
Too big. Wrong tide. Banks aren’t working. Wind’s shifted. Or it’s just… meh because they’ve picked the wrong spot. Paddling, getting smashed, or catching nothing at all.
It takes time to learn to read the forecasts properly and even then, the forecasts
Don’t see sandbanks shifting.
Don’t know what works right now, not last winter.
Do get it wrong over and over.
I’m lucky. The sea is on my doorstep. I’m in it constantly. I watch it change day by day, tide by tide. Over time, you build a different kind of understanding.
Not just “what the forecast says” but what actually works.
I strongly believe there are no shortcuts in surfing.
So if I can help you stop wasting sessions -
Wrong days.
Wrong tides.
Wrong expectations.
No feedback.
No idea why something worked or didn’t.
That’s fixable. So I created Premium Surf Club.
This is a small, coached group for improvers who want to:
- Surf safer
- Understand conditions properly
- Improve skills
- And enjoy surfing more, instead of overthinking it
You get direct access to me in a private group. It’s not a course, it’s not generic videos, it’s me sharing everything I know about surfing in Saltburn and the east coast - to make you a better surfer, faster.
What I’ll help you with:
When to surf - and why, so you learn how to read conditions for yourself, not just follow instructions.
What’s changed locally: Sandbanks, tides, swell direction, seasonal differences - and what that means for your surfing right now.
Session debriefs: Mine and yours, even if we weren’t in the water together.
Video feedback: Send your clips. I’ll tell you what what to work on next.
Skill development for improvers: timing, wave selection, trimming, carving foundations - or whatever you need to improve next.
Fit-for-surf training: Dryland work, swimming, gym that actually transfers to the water to improve your surf fitness - especially paddle power.
Safety and etiquette so you paddle out confident, calm, and not stressing about getting in the way.
And when you come in as a Founding Member, you get a say in what else we build into this.
The point of all this is to help you:
- Waste less time
- Waste less fuel
- Stop burning days off work on the wrong conditions
- Stop lying awake thinking “should I go first thing in the morning?”
- And stop feeling like improvement will take decades
You’ll still have bad sessions. That’s surfing. But you’ll understand why - so you can stack the odds in your favour far more often.
One last thing.
This is for people who:
Love surfing.
Want to get better.
To do it with their own local guide.
If that’s you, I’d love to invite you to our Premium Surf Club Membership. The cost is £20 per month. There’s no contract, you can leave anytime you want.
Hope to see you in the water - or at least in the group first 🤙
Richie
Richie is a qualified surf instructor, swim coach, personal trainer and lifeguard. He lives overlooking the North Sea with his wife and children, and has always got his eye on what’s going on down on the shore. Richie owns Drift Surf Clothing and Flow Surf School and takes beginner and improver surfers out throughout the year, and has a special passion for helping improvers, well, improve!